Inbound marketing focuses on creating valuable content and experiences for consumers, which creates a strong incentive for the consumer to make a purchase. Goal setting in any business, but especially in your Inbound Marketing strategy, is critical to success. When you set goals for the year or quarter, they provide a framework that helps you measure your performance and successes. You can then adjust your strategy accordingly to achieve these goals, which will lead to more success.
In this blog post, I will go over how goal setting can help with inbound marketing by providing direction on what marketers should be focusing on when it comes to their content creation efforts. Using data from HubSpot’s State of Inbound Report 2018, we’ll explore different tactics used by successful marketers who have been able to generate leads through great content campaigns!
Goal Setting is a Crucial Part of Inbound Marketing
What Are Some Benefits of Goal Setting
One of the most important aspects of any business is setting and reaching goals. Without proper goal setting, it can be difficult to measure progress and determine what steps need to be taken in order to achieve success. There are a number of benefits to goal setting, which this blog post will explore. By understanding the benefits of marketing goal setting, business owners can create effective goals that will help their businesses grow and succeed.
- Goal setting is a powerful tool for measuring progress in a business
- Higher quality of work can be achieved due to more effective goal setting
- Increased productivity and creativity when goals are reached or exceeded
- Develop healthy habits that will lead to increased self-satisfaction
- Help give employees direction
- Setting tangible goals can help eliminate unnecessary tasks
- Increased conversion rates
How to Create SMART Goals For Marketing
The SMART acronym is a great way to start the process of setting realistic goals.
Specific: A goal needs to be specific enough that you can know if it has been achieved. If you are trying to get your company noticed in a certain area, say, selling widgets in the Northeast, the goal is too vague. The goal needs to be measurable so there can be some way of measuring progress toward achieving that goal.
Measurable: Again, you need to make sure that there is some way of measuring progress toward achieving the goal. An example would be making an increase in sales compared to last year’s results for one product in one region.
Actionable: This means that an individual can take steps towards achieving the goal on their own without having others do the work for them. If a person does not have authority or control over all aspects of the task needed to achieve the goal, it is not actionable.
Realistic: Realistic goals should be in areas where you have had success in the past or have at least been able to see others achieve success with similar efforts. This allows you to set a target that is reasonable and attainable rather than setting a goal that is too lofty and unattainable.
Timely: Timely goals are critical for keeping your marketing on track. What’s more, they force you to stay focused and keep your priorities straight. Determine when your marketing efforts start and finish. The timeframe allows you to measure the success of your efforts, and by making your goals time-bound, you put pressure on yourself to execute them in a timely manner so that they are completed on time.
Creating a time-bound goal requires asking yourself some important questions:
- When is the best time to start this project?
- What is your preferred time frame for completing this project?
- By when do I want to see results from my marketing efforts?
If you don’t have a strategy for digital marketing, you’re missing out on a significant source of new tenants. If you are competing with other apartments for the same pool of potential residents, your marketing has to make a greater impact. Digital marketing for apartments is essential if you want to make sure your property is widely-known and in demand.
It’s hard to see how much of an impact digital marketing can have until you see it in action. Creating a digital marketing strategy for apartments will help your property stand out. Let’s discuss the features that make digital marketing effective for apartment owners like you with these digital marketing ideas.
List Your Apartment!
Listing your apartments on listing websites is a great way to get organic and free reach without having to deal with a leasing agent. Apartments should be listed on rental sites like Zillow and realtor.com, but if you want the best results, consider hiring a digital marketer to promote your listings for you. They can write compelling copy that will stand out from the rest of the crowd, which is vital for making sure that people notice your listing when they search for apartments in your area.
If you are looking for places to list your apartment then check out these websites:
Have an Awesome Website
In the world of digital marketing, there are a lot of things to consider when it comes to creating an effective website. One of the most important things is having a website that is easy to use and navigate. One of your highest priorities should be to make sure that your visitors don’t become frustrated trying to find what they are looking for on your website. When creating the website you need to place call to actions where applicable so your website can be a good lead generation tool.
In addition to creating an easy-to-navigate website, it’s also important that you take into consideration the user experience (UX) of your web design. This will go a long way in allowing you to increase the leads that you receive from traffic.
By following these tips, you’ll be well on your way to creating a great website that will help you increase your leads and ultimately help you fill your openings with qualified applicants who are ready to rent your apartments today!
- Keep it updated
- Upload your floor plans
- Include a contact us page
- Include a help section outlining apartments and your building
- Don’t forget to include options for social media sharing
- Stay relevant with offers and incentives
- Text is easy to read on each page
- Make it mobile-friendly
- List each apartment
If you need a website design service for your apartment marketing visits our website design page!
Increase Web Traffic With SEO
Search engine optimization (SEO) is one of the biggest factors when it comes to how much traffic a website can bring in. Here’s the deal — you put a lot of hard work and energy into creating your website, so it only makes sense that you want to show up as highly ranked on Google as possible.
When you want to increase website traffic through SEO you need to ensure that you are looking at different types of research. One of those areas would include ensuring you focus on the keywords that people are searching for in the area of your apartments. This is important in a local ranking, and it will help bring customers to your site.
Some Great keyword research tools are:
Engage on Social Media Channels
To make sure your new apartment building is seen by prospective residents you need to utilize social media content marketing to showcase the apartments, share great tenant’s experiences, and all of the great features your apartment has.
Social media keeps people informed about what’s going on in their own city and around the world. This creates more traffic, exposure for your business and it is a great reputation management tool. Facebook, Instagram, Youtube, and Google My Business may be good social media channels for you to use to get more people interested in your business.
Tips for social media marketing and tips are:
- Post your apartment listing on Facebook Marketplace
- Create informational videos of your listings
- Use relevant hashtags that connect to the location
- Post inside and outside pictures
- Create a posting schedule ( 3 days a week is recommended )
If you have already tried all of these methods I would suggest advertising on these platforms so you can reach a wider audience. Facebook has an awesome targeting platform that allows you to get very specific on demographics. Five Rivers Marketing also offers a social media marketing & management service.
Get on Google
Having your website appear on the first page of Google search results is a great way to advertise your apartment. However, if you wish to target more specific and relevant keywords, it’s important to know how AdWords work.
Google Ad campaigns allow you to control your budget and bids. You can set a budget for how much you wish to spend each day and there is an option in which you can set your bids.
Your bids are how much you are willing to pay per click so that when someone searches for a keyword, your ad will show up on the very top of their results. You also have the option of not setting a max bid (which is discouraged in most cases) in which case you would be charged whatever the highest person bids that day.
A common misconception is that if you want to rank higher in Google, you need to increase your max bid but this is not true. The only thing that matters is how many clicks you get on your ad compared to the number of clicks other people get on theirs. Google Ads is a great tool to use for search engine marketing.
Increase Traffic, Leads, and Tenants With Digital Marketing
If you’ve ever tried to advertise your apartment as a rental property online, you no doubt know that it’s rather difficult to get the word out effectively. These days, most people don’t have time to scour online pages endlessly looking for apartments in their area (if they even know where to look). If you want to turn more leads into tenants, then you’re going to have to market yourself in a way that gets noticed.
Fortunately, using digital marketing is an effective way of doing just that. But if you’re not sure how, contact us at email@example.com to learn more about our marketing services or visit our service page to learn more
Church owners face a unique challenge when it comes to marketing their business. In order to reach out to the community, they need to find a way to connect with people of all faiths and backgrounds. At the same time, they also need to make sure that their advertising is respectful and appropriate.
Digital marketing provides an effective way for churches to connect with potential members online while staying within the bounds of good taste. In this post, we’ll discuss some of the key strategies that church owners can use to get the most out of their digital marketing campaigns.
What is Digital Marketing for Churches?
Church growth is the focus of digital marketing for churches. They hope to expand their congregations, increase donations and provide an easy way for members to stay connected with one another without having to leave home. Online marketing can be difficult because it requires thinking outside the box in order to reach people who may not be looking for your church on Google or Facebook.
This type of marketing strategy has been around since the 1990s, but it wasn’t until recently that churches began to use digital marketing as an effective outreach tool. Digital marketing involves using various types of online channels such as email, search engine optimization (SEO), display advertising, blogging, and social media in order to reach potential supporters or new members.
Churches can take advantage of this strategy by creating websites with blogs and well-designed donation forms that encourage visitors to give money or sign up for newsletters or events.
Why Should a Church Invest in Digital Marketing Now, and How To Do It Right!
The first thing we need to think about with digital marketing is what kind of budget is realistic for your church. The most common way churches have been getting their message out there has been through traditional methods, like flyers and print advertisements. These methods are not going away, but they are not the only ways you can get your church’s message out. Digital marketing allows you to reach a new audience that you might not have reached before.
Second, you need to determine who will be responsible for doing the work. This doesn’t just include who will build and maintain your website, but also who will do all the digital marketing work. If you have someone who knows what they are doing, digital marketing can be really beneficial for your church.
It gets your message out there and it can be very engaging for new members of your church or community members who might otherwise not know about what you offer. If you don’t have anyone experienced with marketing you can visit our services page to learn more about what Five Rivers Marketing can offer your church!
On top of that, social media has made it easier to reach an audience than ever before and is a great digital tool. As long as you have a good message and you stay consistent with posting on your social media accounts, you should see an increase in engagement. People may even share your content if they agree with it or are passionate about it.
How to Create an Effective Social Media Strategy
Social media is a powerful tool that can help a church engage with its community and increase attendance. However, as with any business venture, planning and strategy are essential. The following tips outline how to create an effective social media strategy for churches.
- Create a plan. Create a strategy map that outlines your goals, objectives, and your desired outcomes for social media engagement. Include metrics to track against these goals so you can measure your success. Hootsuite offers a guide on how to create a social media strategy which is very helpful.
- Choose platforms. There are many different channels available for churches to engage through social media, from Facebook to Twitter to Instagram and beyond. Determine where the majority of your community members spend time online and focus on those platforms for maximum visibility.
- Build community. Engage with the people in your community who are already using social media platforms by joining conversations, posting relevant content, and answering questions in real-time. Live streams can be a great way to directly engage with members of your community over social media. Invite your congregation to join you on these platforms so they can take part in the conversation as well.
- Host contests and promotions through social media channels. Social media contests provide an excellent way to gain attention and increase engagement with current members while also attracting new followers who are interested in the church’s activities and events. Be sure to include a call to action at the end of the contest or promotion that encourages.
Social media is a powerful tool that can help a church engage with its community. Yet, many churches lack the time to create and manage their social media presence. What if there was someone who could help take care of your social media presence?
Five Rivers Marketing offers social media management packages starting at $75 a month. For more information about social media marketing for churches, visit our social media marketing page!
Why You Need to Start Thinking About Your SEO Now!
In order to have an effective online presence for your church, it is important to know and understand what SEO is and how it can help you. Search Engine Optimization, or SEO, is a process used to improve the ranking of a website on search engines. When people are searching for information online, the highest-ranking websites will typically be at the top of the list. By using SEO techniques, you can help your church website become one of those top search results.
There are many different aspects of SEO that can be implemented, and each one will help your website in its own way. By taking the time to learn about and use these techniques, you can improve your website’s visibility and reach more people online. Having high rankings on search engines will allow your church to gain more website visitors.
Start Marketing Today!
As our society becomes more digital, more and more people are using digital devices to locate information. In order to reach out to potential members, churches must have a digital presence like a website or social media account so that they can connect with potential members. Churches are also coming up with their own ways of making use of the internet in order for it to be part of their everyday operations.
Digital marketing is the perfect tool for churches to help them reach out to potential members and increase memberships from the local community and have them attend church. Digital marketing services can enhance the reach of churches and provide them with outreach to connect better with people from different backgrounds, faiths, or cultures. If you’re looking for a company that provides with this kind of service call us today!
1. Know The Reason You Want To Focus On Digital Marketing
The reason for focusing on digital marketing may be to simply increase the visibility of your business on search engines. It could be to increase sales, leads, or social media traffic.
The reason you want to focus on online marketing is important because it will dictate how you go about creating that presence.
When you know why you are focusing on digital marketing, it becomes easier to decide where you want to spend your time and money so that your efforts are worthwhile.
You want to avoid getting distracted by goals you can’t achieve or tasks that will not move you closer to your primary goals.
To create a successful digital marketing strategy, begin with a clear idea of what your goals are and then focus on the activities that will help reach those goals. This requires planning and some basic digital marketing planning skills.
Webfx has examples of digital marketing goals and they are:
- Build brand awareness
- Rank higher in search results
- Increase website traffic
- Establish authority in your industry
- Boost brand engagement
- Generate qualified leads
- Convert users
- Increase revenue
- Improve customer lifetime value (CLV)
- Make smarter business decisions with marketing data
2. Identify Your Target Market
The easiest way to identify your target market is to ask yourself the following questions:
- Who is my target audience?
- Who are my customers?
- What are their interests?
- What other products or services do they buy?
- What are their hobbies and passions?
- What other websites do they visit or ads do they respond to?
- Where do they live, work, play and shop?
- Where else do they spend their time on the internet?
- When can I reach them with a message?
- When is a good time for me to contact them in person, by telephone, in writing or over the internet?
- When will they be most receptive to my message or ad?
- What’s in it for them if they buy from me?
- What is the benefit of using my product or service versus someone else’s?
- How can I demonstrate that benefit in an ad or marketing piece?
Once you have an answer to these questions you will want to look into your current and past business and marketing plan and think about the following:
The level of competition. The larger the market share held by your competitors, the harder it is to get noticed and sell your product or service. Think about who holds the most market share in your target market and how you could beat them in any areas where they excel. What makes you stand out?
Available resources. How much money do you have available for marketing? How much time are you prepared to put into building relationships with customers? Identify how much money you have available for marketing expenses, such as printing flyers, hiring staff to promote your business, conducting surveys to find out what people want or need, or buying advertising space.
3. Be Consistent With The Message
An individual product, a single ad, or even a marketing campaign can’t stand on its own. You need to tie everything together in order for your brand to have a consistent identity. Think of it this way: If you were going to show someone a single movie, but they could choose from any film ever made, it would be a tall order to choose just one. The same holds true for your brand. Consumers don’t have the time to learn about every facet of your business, but they will be able to pick up on inconsistencies and lack of focus if you don’t build a strong foundation that flows into all aspects of your business.
Brand consistency is often tied to the impression that customers get when they interact with you, whether it’s in person or through traditional or social media channels. You want them to feel like there is only one single source for your product or service, and that source is you. This doesn’t mean that you can’t use outside vendors; in fact, most experts say that outsourcing some of your services actually help build brand consistency by keeping your company focused on what you do best.
Having a consistent message can be difficult when you are already trying to balance work, life and other activities. We would recommend that you hire a content writer to help you maintain a consistent message to your audience.
4. Develop A Targeted Digital Marketing Plan
Developing a digital marketing plan requires you to answer important questions like who are your customers, how will your digital marketing strategy attract them, what platforms will you use to reach them, and what digital tools will you use. We have covered a few of these already but it is important to answer as many questions as you can in your digital marketing plan. Digital marketing has become more advanced in recent years. It can be used to promote almost anything these days. It’s important to know that not every customer is the same, so your digital marketing plan should focus on reaching your target customer.
The first step is to determine what type of business you have because this will help you determine what type of platform will best suit you. For example, if you have a brick-and-mortar store, it might be good for you to invest in local search engine optimization since your potential customers are likely searching for businesses near them. If you own an online store, it might be better for you to invest in pay-per-click advertising since most of your potential customers are searching online.
The best digital marketing plan will include:
- A strong foundation for your digital marketing
- An outline of your strategy
- A timeline for the implementation of the plan
- Personal involvement from key leaders of the organization
- The ability to make changes to the plan as you go along and measure the success.
5. Develop A Plan To Measure Success
Before we get into the details, let’s start with a general overview of how to measure your digital marketing success.
Use a variety of sources – You should examine multiple sources for data and information about your online marketing campaign. This will give you a more complete view of what is happening and where you stand with your campaign.
Measure continuously – Instead of waiting until the end to evaluate how your online marketing strategy is performing, you should perform regular assessments. The sooner you can identify areas that need improvement or additional support, the better.
Look beyond traffic – Traffic is important, but it does not always provide an accurate measurement of success. Track things such as revenue and conversions to get a better idea of your progress.
Look at both qualitative and quantitative data – By combining quantitative data with qualitative data, you can gain a complete picture of how your online marketing campaign is performing. You can then use this information to make adjustments as needed to improve results.
These tools will help you measure your success. There are some very helpful tools that can give you insight into how well your digital marketing is performing.
Another great tool to take advantage of is social selling tools. These tools allow you to sell your products on social medias to you can have a greater reach of your brand and products.
6. Learn From Your Successes And Failures
Learning from your successes and failures is the only way to improve as a marketer. In fact, learning from your mistakes can be one of the most valuable takeaways from any campaign. The first thing you should do after a campaign is over is look at what worked and what didn’t – and why. There are a few factors you need to consider:
- Did I choose the right type of strategy?
- Was my targeting correct?
- Was I able to reach the right audience?
- What was my offer? Was it compelling enough?
- What went wrong with my landing page? Was it too long or hard to understand? Was it offering too much information? Was it clear what people needed to do next?
- Was I able to track conversions properly? If not, how could I have done this better?
It’s easy to not pay attention to Google Maps and just assume your business will be listed there by default. The problem, of course, is that Google Maps doesn’t work that way. To see an increase in customers, you need to work hard at getting your business found on Google Maps. If you are a business owner and your business is in the local community, you should take advantage of this great resource. In our Google Maps marketing demo, we’ll show you proven ways to get your business found and chosen by customers.
How Does Google Maps Help Your Business?
Whether you are looking for a plumbing company, a beauty salon, or a dentist, the majority of people turn to Google to find what they need. You’ve probably noticed your local business has a map showing the location of where you are located and may have thought that this only helps your business by way of getting more visits from customers that are driving by and seeing your business.
Improving your ranking on maps will help increase traffic to your business but there is much more that can be done than simply raising your site’s rank on Google Maps. In addition to getting visits from potential customers looking for you, there is also information about your business. Having an optimized Google My Business profile is a business partner of google will allow you to rank higher on search engines and drive more traffic to your website.
Get Listed For Free & Claim Your Business
You want to make sure that you set up a Google My Business account and claim your business listing. Google My Business gives your business free contact information, a customized website URL, and makes it easy for customers to find your business online (and offline!). Google My Business (GMB) is a free service that Google offers to help you manage your online presence on Google’s local search, maps, and mobile platforms.
When setting up your profile make sure you have met all of the requirements that Google has. Google My Business is a tool that lets you list your business on Google Search, Maps, and mobile results. Having a Google My Business profile will help your business get discovered by more customers. According to Moz, Google My Business is the top decision-making tool when Google ranks your website for local searches.
The benefits of listing on google are:
- Helps people find your business
- Allows people to quickly contact your business
- Encourages people to visit your website or location
- Displays your business with images
- Offers customer credibility through review
Add Photos of Your Business
Adding photos to your Google My Business listing makes it easier for people to find your business on Google Maps. When someone looks for a business on Google Maps, one of the first things they will want to see is whether or not your business has photos. By adding photos, you make your listing more attractive and appealing to potential customers, increasing the chances that someone will visit your business location.
If you have multiple locations, such as a chain of stores or offices, you can add photos per location using Google My Business manager. The more attractive your listings are, the more people will be likely to visit and ultimately buy your product or service.
- Show what your business looks like from the outside
- Show the best product or service shots
- Use a variety of angles and display your best work
- Make sure the images are clear and the amount of lighting is good
- Make sure your photos are recent and reflect your current business set-up
- Link photos to specific products, services, or locations
- Personalize and add a human touch to your photos
- Focus on what makes your business unique
Get Google Reviews
Trying to get your business ranked in the top spot? Having a 4.5+ star rating will help you achieve this goal!
Getting reviews from your customers is one of the best ways to improve your business’s ranking on Google My Business. Here are some tips to ensure you’re getting optimal reviews from happy customers:
Ask for feedback at the end of each transaction. You can include a comment card or ask for feedback online, as long as it’s easy for them to leave a review.
If you receive a good review, reach out and thank them before they’ve even had a chance to post it! That will definitely leave an impression and encourage them to come back again and spread the word about how great your business is.
If you have few reviews and ratings, it’s unlikely that people will click through to see more information about you. And if no one clicks that extra mile, then no one will visit the landing page where they can actually make a purchase. This is why it’s so important for you to encourage customers to give you reviews and ratings by giving them incentives – like discounts!
Google My Business Post Function
Google My Business Posts is an easy way to share discounts, and promote upcoming events, and news about your business.
There is no limit to the number of google my business posts you can make. After you’ve made the post, it will show up on your Google My Business page for seven days. Once you have decided to make another google my business post, click the “Write a post” link at the top of your page.
Posts are a great way to share time-sensitive information with your customers. If you’re running a special, you don’t want to forget about it. Maybe there’s an event happening at your business this month and you want everyone to know about it.
Paid Advertising on Google Maps
You’ve probably seen local businesses advertising their services on Google Maps. In addition to the free listings, Google offers paid advertising for local businesses that want to attract new customers.
Tailor your campaigns to your business goals. If you want to learn more about google maps marketing visit our pay-per-click page where we go into detail on how it works.
Local Search Ads are similar to running a paid search campaign on Google. You will automatically be charged every time someone clicks on your ad. Unlike regular search campaigns, however, you can show up in the local search results section of the map. If your business is located near a popular destination, this might be a good option for you.
Tips for advertising:
- Make sure your Google Places listing is accurate.
- Take advantage of click-to-call technology.
- Include your phone number in your listing.
- Use call extensions to drive more calls.
- Optimize your ads for local search.
In the increasingly competitive world, we live in, having your business show up on the first page of Google search results for your main keywords is a necessity. Whether you are someone who is considering working with Five Rivers Marketing, or you have heard about google maps marketing services offered and simply want to learn more, we hope that this article has provided valuable insight into the world of google maps marketing and how it can benefit your business.
Five Rivers Marketing is a recognized digital ad agency. You need to work with an agency that has met considers needs each and every time! If you are looking for help with your local SEO, contact Five Rivers Marketing today.
Digital Marketing in Dayton, Ohio - Five Rivers Marketing
Five Rivers Marketing’s approach to client relationships is directly linked to our business philosophy. We are committed to providing value to you, the client, and to your business. This means understanding your business strategy and helping you achieve your goals. Our goal is not to be the biggest firm in town, but rather the best firm for every business we serve.
Five Rivers Marketing provides a wide range of services including web design, website maintenance, custom Website Design, SEO, PPC, Social Media Marketing, and more. Our years of experience give us the capability to handle any size project. Whether you need your entire site re-designed or you need help adding functionality to an existing site, we can help you.
We can help develop solutions for any of your marketing needs. We specialize in helping businesses use various online mediums including social media, blogs, websites, and email marketing to generate more revenue for their business.
We look forward to helping you with your marketing needs. If you’re looking for an agency that will work with you, not just for you, then visit our services page to learn more.
How We Can Help Your Dayton, Ohio Business With Marketing
Our results-driven, actionable strategies will help you build your brand and grow your business. We can help you go from zero to hero. Contact us today at firstname.lastname@example.org for a complimentary consultation so we can brainstorm the best marketing solution for you.
ur proven marketing strategies are designed to deliver results, whether it’s more leads or more sales, so you can spend less time worrying about your marketing efforts and more time focusing on what really matters to your business. We’re not here to waste your time with empty promises; we’re here to build relationships. It’s all about getting results through quality service that brings value to your business every time. We specialize in local search engine optimization (SEO), pay-per-click management, Website Design, Social Media Marketing and Management, Print Advertising, and more!. Our strategies have helped organizations of all sizes gain more awareness through digital marketing strategies. If you’re looking for outstretched, out-of-the-box solutions that will revolutionize your business then you need to talk to Five Rivers.
We are here to help you succeed.
- Get more traffic
- Get a website made for YOUR business
- Manage social media
- PPC campaigns with great ROI
- Digital design services
What We Like Most About Helping Businesses With Marketing in Dayton, Ohio
We have a lot of clients in Dayton, Ohio, and around the Dayton area. We’re able to help them grow their business through social media marketing, SEO, content marketing, and more. This gives us the chance to really get to know the community of Dayton, Ohio, and better understand what they need from a digital marketing company. We like working with businesses in Dayton because we enjoy seeing our hard work pay off. We like seeing their growth and success because that’s what helps our company grow.
As far as what we love most about helping businesses with marketing in Dayton, Ohio, it’s easy to say because it’s where we’re located. However, marketing is much more than just liking where you work. It’s about having a real passion for helping people reach their goals through marketing strategies that are designed to fit within their budgets and help them reach those goals.
Providing Value for Your Business
There are many marketing agencies in the Dayton Ohio area. Each of them is trying to position themselves as the best. We’ve got good news for you. Five Rivers Marketing is one of the best Dayton marketing agencies you can find. We would love to show you how we can bring your business to the next level by developing an effective marketing strategy, improving your online presence with SEO, or creating new content using our professional copywriting service.
Our services are tailored to each client’s needs. This unique combination of our services helps businesses succeed. Our SEO Dayton services will help your Dayton website get found by search engines like Google so you’ll get more traffic to your site and increase your business’ profits. We don’t stop there! The content we create for websites performs better than average thanks to our skilled writers. Our copywriters aren’t just writing for search engines, they’re writing content that will appeal to your target audience and keep them coming back for more.
Recruitment Advertising in Today's Market
Recruitment Advertising can be challenging and confusing. Recruiter.com defines recruitment advertising as “the processes, methods, design, and branding principles that employers use when they post jobs online or through offline channels”. 2021 has been a very problematic year for businesses being short-staffed. Recruiters had a tough time, but they have done what they are meant to do; adapt. The recruitment market is more competitive than ever and people are becoming more innovative every day. Virtual hiring is going to stick around because of the huge cost and time savings that are involved. Having a virtual onboarding structure allows a company to have a more streamlined approach, improve diversity, and achieve hiring more talented individuals by reaching across the world.
Just like traditional advertising, recruitment advertising has 4 basic steps to its funnel; awareness, consideration, decision, and action. The first step is building awareness that your company is looking for a rock star candidate to join your team!
Step 1. Building Awareness
Tons of online job boards are ready for you to post your job. Many of the candidates in today’s market are not actively looking for a new job so, it is important to develop a strategy to be seen in multiple places.
Linkedin is an awesome online job board that allows posting jobs for free. To ensure that potential candidates are more likely to complete the application make sure that you have an active presence on Linkedin and your profile is filled out. Social media can help your business build awareness of open job listings. Linkedin has worked hard on developing an advanced target advertising software. To learn more on how to use Linkedin advertising visit their article at https://www.linkedin.com/business/marketing/blog/linkedin-ads/how-to-advertise-on-linkedin-in-7-simple-steps. If you rather have the professionals take care of your recruitment marketing visit our service page at https://fiveriversmarketing.com/services/ to learn more about what Five Rivers Marketing can do for your business!
Your next big online job board would be Indeed. Indeed is similar to Linkedin but focuses primarily on just posting and applying for jobs compared to Linkedin being used for networking, social media, and job posting. Indeed has a simple advertising process that allows you to boost your open position to the top of pages that increase the visibility of your posted job.
The next big step in developing awareness for recruitment is to optimize your website for specific keywords that your potential candidate would be searching for. You should have a specific page that has career opportunities and within that page, you should optimize it for SEO purposes, create a job listing and description, and if possible, develop an application process on your website.
Lastly, create content for social media and your website that shows an amazing work environment and encourages people to apply directly on your website. Make sure to include this process in your social media marketing plan to ensure a consistent and professional appearance.
Step 2. Create Consideration
Creating awareness is just about informing people about who you are, consideration is taking into the next step and making them want to work for you!
At this stage, it is important to make sure that you have a full-fledged plan on ensuring you have strong career pages on social media and your businesses’ website. Getting current employees aware of promotional offers regarding recruitment may be your best strategy. Linkedin studies have shown that majority of people first hear about a new job from word-of-mouth. You can also develop an employee advocacy plan that will have your workforce doing the marketing for you! This plan could consist of current employees creating social media posts about specific products, campaigns, or their joy of working at their job. Getting current employees a part of your recruitment advertising plan could be an extremely crucial part.
Step 3. Making a Decision
At this point, your potential candidate is aware of your amazing company and is interested in joining a virtual interview after considering the job. The decision step mainly consists of the potential candidate interview process. It is important to understand that you need to not make any mistakes because candidates typically have more than one option. Even if they are unemployed candidates could still deny the job and hope to find another one.
Getting that rock star candidate to join your company will be a challenge, but you have worked extremely hard to get them in the door so the next step is nailing the interview! It is important to let them know of any benefits, perks, compensation, and anything else a candidate needs to know before making an informed decision to apply.
Step 4. Create Action
Now that you and the candidate both have an interest in joining forces, it is time to give them an offer to join your team! The goal is to get the candidate to take the offer and you create action to make them an employee!
The most important step in the process is creating awareness of your open position and getting qualified candidates to apply. This process takes money and you need to determine how much of a budget you would like to spend to hire the right person, try to aim for less than 10% of the position’s yearly salary. You can use this budget on the paid job listing on Indeed, Monster, and Glassdoor. You can also use paid social media ads on Facebook and Linkedin. The last area is going to be traditional google text ads that lead to that amazing optimized career landing page that you have created.
Make sure when using ad formats that have pictures, to select pictures that best fit your work environment and to start doing A/B test on the images that you have selected. If you don’t want to spend countless hours designing the career page, optimizing social media, and doing paid ads on the job board then contact Five Rivers Marketing for your recruitment advertising at email@example.com
How Small Businesses Can Use Marketing in Dayton, Ohio
Many small business owners ask themselves every day if today is the day that they should invest in marketing for their business. Marketing is defined in the Oxford Dictionary as “the action or business of promoting and selling products or services, including market research and advertising.”
Many other definitions are different, but through actual experience, I believe that marketing in Dayton, Ohio is everything that a business owner does to grow their business. There are multiple breakdowns of marketing, and the first is defining your marketing system.
Defining Your Marketing System
Defining your marketing system is broken down into 5 principles. These principles are used to make sure business owners have a system in place to actively make their business grow.
- Focus on the entire strategy
- In this stage, you need to determine how your marketing strategy can be considered effective. It is important to define at which points the marketing strategy is no longer working. Marketing can be very experimental at times. Learn more about the services that Five Rivers Marketing provides by visiting our service page.
- Make sure that Sales & Marketing flow together
- Marketing & Sales are the two key departments of making sure your company grows efficiently and effectively. These two departments should understand the fundamentals of the opposing department. This can be done with a weekly 30-minute meeting to align sales and marketing or by creating defined goals for each department that mesh well with the other.
- Define the customer journey
- Understanding why a customer buys your product or service can be very important when doing marketing for your business in Dayton. You can make a marketing system that creates happier customers that would refer you to anyone!
- Create a plan to measure performance and drive strategy
- Measuring performance is the key to a working marketing strategy. If you are not measuring your efforts, then it may not be doing as well as you think it is! You need to define your Key Performance Indicators (KPI) and create a system to measure your efforts. Once you have your results you can adjust accordingly and drive your strategies and decisions!
- Live by the calendar
- Defining a marketing system takes time, and just like any other task, you have to plan it all out. Marketing is never-ending in a business and can constantly change. Defining a marketing system with quarterly goals is recommended.
Use Social Media
Social Media is the number one channel for return on investment (ROI) positive marketing efforts. There are currently 4.2 billion active social media users which have doubled in the last 5 years. Each individual that uses social media is actively on it for 2.5 hours every day!
The first step is determining which platform your customers will be on. If you are selling old Harleys, then Pinterest is probably not the best place to post your content! If you are not sure which social media platforms are the best for your business, visit this article: Choosing the Right Social Media Platform for Your Business. After determining which social media platforms are the best for your business, then you can start creating a content plan. The best way to do this is by sourcing a free social media content calendar template like the one linked that is provided by Hootsuite.
At the top, it is split into 8 columns. On the left, it defines the day and the social media platform. Creating a plan for your social media posting will allow you to see which posts perform the best and allow your customers to be on a set schedule!
Now that you have a good idea of what you are going to do on each social media platform, it is time to create goals and objectives! Using the SMART goal framework bases your goals on metrics that will have a real impact on your business. This means that if you are a local construction business, then your goal should be to have people give you a call for those free estimates you are offering. Researching the competition will give you a good idea of what to expect on your social media page. The best way to do this is by performing a competitive analysis. Hootsuite also has an amazing tool for this right here!
Not only is social media a great way to connect with all of your amazing customers, but it is also an amazing way to connect with other entrepreneurs and influencers in your niche. Working with influencers has grown tremendously in the last few years because it has proven to be very effective.
Social media can take up a lot of your time! If you are looking to have an agency like Five Rivers Marketing in Dayton, Ohio take care of your social media marketing, then visit our service page to learn more about what we offer. You can also learn more about how social media can help your business by reading more of our blogs!
Offline Marketing is just as important as online marketing because it allows you to create a more personal connection with your customers. Attending networking events or trade show events can be a great way to build your network because, remember, “It’s not what you know but who you know.” Networking is a great way to work your word-of-mouth sales funnel. Word-of-mouth marketing will always be the best way to gain more customers. Attending trade show events will allow your business to gain the awareness that is desperately needed by getting your product or service right in front of people that want to learn more about it! Trade shows can also be a great way to educate yourselves on your competitor and the latest and greatest.
Hosting events can also be a great way to perform offline marketing that converts potential customers. This can be a retention and growth event by inviting all of your best clients and asking them to bring their friends. Not only does it show that you care about your customers, but it also allows you to mingle and talk with all of the new faces.
To be prepared for all of these network and trade show events, you have to remember to create business cards, pamphlets, and flyers. Having a professional look goes a long way with new potential customers. Be sure to invest in well-made business cards that set you apart from other competitors and brands. Make sure you hand out a few because you never know when they will need to share your amazing business with their friends and family. Print advertising can make your business feel like a industry leader and a authority figure.
Measure Your Efforts and See What Works
After implementing all of these marketing strategies, you need to determine how you want to measure what works and when. I would recommend monitoring your strategies weekly, but measuring and optimizing monthly. You need to monitor where your customers are coming from to determine which marketing effort is performing the best and the worst. This is the best time for you to optimize your campaigns and make adjustments if needed. Marketing is always going to be around and you mustn’t let a marketing strategy go on for too long without measuring because marketing can change quickly. Five Rivers Marketing has a goal to gain partnerships with small businesses in Dayton that want to grow their marketing efforts. We have a plans and strategies that will work for you.
Contact us at firstname.lastname@example.org or 937-815-1950