Marketing Projects

First, let’s start with the topic of choosing a channel for generating quality leads to your business. If you want leads right away, in this case I would recommend starting with SEM instead of SEO. The reason why is because Search Engine Optimization may take months to start bringing you results, while SEM can get you leads in the matter of days or even hours.

It's not uncommon for someone to be overwhelmed by the amount of options that are available to them when it comes to marketing. It's one thing to know the basics of your industry, but when it comes down to putting those skills into practice, many people get stumped. The simplest way to improve your marketing campaign performances is by doing A/B testing. A/B testing is a method of trying two different versions of a page or ad and seeing which one does better. There are a lot of different ways you can do A/B tests for your ads, but the most common method is having two different landing pages that each advertise a similar product or service. You can A/B test anything from headlines, all the way down to colors and pictures. This allows you to see which ad version performs better and why, allowing you to refine your campaign. Another useful tip is looking into analytics; there are numerous tools that allow you to track almost every aspect of your campaign in order to gain insight into why it did well or poorly. Analytics is an important part of marketing because it allows you to see what's working and what isn't so that you can make adjustments accordingly. It's also important to constantly be up-to-date with current marketing trends.

Should you post on social media? It’s a difficult question that many businesses, especially those who are still transitioning to a Digital Marketing strategy, have their doubts on whether they should be investing time and efforts on it.

Yes, you definitely should! In fact, platforms like Facebook, Instagram, Twitter and LinkedIn are a great tool for reaching your target audience. According to the latest digital reports, January 2020 registered a total number of 3.80 billion social media users – and this number is yet to rise.