Cincinnati & Dayton Technical SEO Services

Technical SEO Services

Technical SEO Services

What is Technical SEO?

Technical SEO is the process of optimizing a website so that it can be easily understood by search engines and visitors alike. The goal of technical SEO is to make sure that your site is optimized in such a way that both humans and search engines can easily understand what the site is about, how it works and where to find the information they’re looking for.

Technical SEO involves many different aspects of a website, including:

  • Crawl Optimization
  • Render
  • Indexing
  • Ranking
  • Meta Titles & Descriptions
  • URL Structure
  • Sitemap Structure
  • and More!

Dayton, Ohio & Cincinnati, Ohio Technical SEO Services

Creating More SEO Value With Technical SEO

You’re probably already familiar with the importance of optimizing your website’s content, but did you know that there are several other technical aspects of your site that can affect its search engine ranking?

Technical SEO includes several components, such as site speed, Accelerated Mobile Pages (AMP), robots exclusion standard (robots.txt) and XML sitemap status. These factors are critical to your website’s online performance. A 10-second page load speed can result in a 123 percent increase in bounce rate; a one-second delay in mobile page loading time can lead to a 20 percent drop in conversion rate, an 11 percent decline in page views and a 16 percent decrease in customer satisfaction.

Technical SEO

Technical SEO Services for Dayton, Ohio & Cincinnati, Ohio Businesses

At Five Rivers Marketing, we are experts in SEO services. We will do everything in our power to make sure you are happy with the service and see a return on your investment!

We understand that businesses have unique needs and goals, so we work hard to ensure that every customer gets the best possible results. We have been helping Dayton and Cincinnati businesses achieve their marketing goals since 2004.

If you are looking for an SEO company that offers great customer service and results, then give us a call today!

FREE ESTIMATE

Request a Free Estimate for Your Digital Marketing Project

Technical SEO Package

What Goes Into Our Technical SEO Packages?

SEO Technical Audit

If you're looking to get your website noticed by search engines, you'll want to check out our SEO technical audit services. We use the latest technology to audit your site, including XML sitemaps, internal link structure, page speed and crawl errors, robots.txt and site architecture. We identify the issues that affect how search engines crawl and index your site, then develop a plan to fix them.

Competitor Analysis

We know that the competition is tough out there. At Five Rivers Marketing, we specialize in helping businesses like yours increase their online presence by using cutting-edge techniques and strategies that will give you a distinct advantage in your respective niche market. Let one of our technical SEO consultants take a look at your competition’s keyword performance, search engine rankings, social media presence and backlink profile. We’ll then use methods like competitive analysis to help you determine which strategies will give you a distinct advantage in your respective niche market.

Meta Data Analysis

Meta tags are the tiny bits of code that make up your website's metadata. They're what search engines use to index your content, and they can be the difference between a site being completely invisible or ranking on page one. But what exactly are meta tags? And how do they work? Meta tags (aka meta descriptions) are keywords that describe your content. They're typically used in two places: on your page's section (which is visible in the source code of your site), and on the search engine results page (SERP). If you've ever seen "SEO" in a search result description, then you know what we mean!

Page Speed Optimization

If you want to transform your website into a sales machine, we can help. Our technical SEO specialists can optimize your code, reduce redirects, and leverage browser caching so that your customers stay on your site longer. We also enable file compression and improve server response time so that your customers are less likely to leave your site before they have completed their purchases. You will see a significant improvement in your Google PageSpeed score as well as an increase in organic traffic from mobile devices. You might even start receiving more inquiries from customers who are interested in consulting with you on their own projects but were previously unable to find your contact information because of slow page load times or other issues with the user experience on mobile devices.

Keyword Research

Keyword research is the foundation of any digital marketing strategy. If you want to rank on the first page of Google, your website needs to include the right keywords. Our SEO specialists perform technical SEO audits on your website to determine your keyword rankings, as well as optimize your web pages with high-performing search terms. We study current industry trends and consumer behavior to determine appropriate keyword usage throughout your website.

Image Optimization

You've got a great idea and you're ready to take it from the drawing board to the world. But before you can go mainstream, you need to optimize your site performance. You need Five Rivers Marketing technical SEO services! We'll help you choose the right file format and optimize image alt attributes. We'll reduce image file size and utilize image sitemaps. We'll maximize image optimization plugins to get your site ready for prime time. We're not just about optimizing images—we're about making sure your site performs at its best!

Structured Data Markup

We make it easier for search engines to crawl, interpret and display your content using schema markup. Our team utilizes Google’s Structured Data Testing Tool to test your markup and diagnose any issues. Schema is a special kind of HTML tag that tells the search engine what each of your page elements is about. Schema is a way for Google and other search engines to understand what's on your site. This helps them provide better information in search results and highlight content that might be relevant to users. We highlight your page elements, assign data tags, create the HTML and add the schema markup to your page.

Backlink & Internal Link Analysis

Are you looking to gain a better understanding of your website’s online authority and search ranking capabilities? Our team utilizes backlink data sources like Majestic and Ahrefs to identify your referring domains, check their site authority, and determine the social share magnitude of the linking pages. This information is then used to provide recommendations for improving your search engine rankings. We can also perform an internal link analysis on your website using tools like Open Site Explorer or Ahrefs. This process involves identifying internal links that are currently not working properly and making recommendations for fixing them.

Reporting & Analytics

If you're like most entrepreneurs, you want to know how your business is doing and whether or not it's meeting its goals. But when you finally get the report back, it can be hard to figure out what to do next. We're here to help. We'll take the time to learn about your business and its people, so we can provide a detailed report that shows where your business is succeeding and where it might need help.

Website Health Check

Your website is the most important tool you have to attract new customers, so it's crucial that you make sure it's working. We'll use the latest technology to ensure your website is compatible with the devices your customers are using. We'll also look at how well your content is performing, check for crawl errors and analyse the links to your site. We'll perform simple user testing on your site's layout and navigation and suggest quick wins you can implement to attract more online leads and sales.

Technical SEO Benefits

Benefits of Technical SEO

01.

Increase Brand Reach

SEO drives traffic at the top of the marketing funnel, but that’s not all it does. SEO also plays a role in moving shoppers from awareness to interest, and then to action. If you want to increase brand reach and move more customers through your sales funnel, you need a comprehensive digital marketing strategy that includes SEO.

02.

Rich Snippets in SERPs

Rich snippets are search engine optimization (SEO) elements that can help your website appear in search results and the Google Answer Box. They’re designed to help users find information quickly and easily, so that they can make decisions about whether or not to visit a site without having to invest any more time looking for information.

03.

Improved SEO Rankings

A technical SEO strategy is one that focuses on how the underlying code of your website works. This is often a much overlooked aspect of SEO and can make a huge difference in the visibility of your site on Google—especially if you’re ranking well for keywords that are more difficult for competitors to rank for (like “best page to buy shoes” or “best place to buy an iPhone”).

04.

Reduce SEO Costs

SEO is one of the most important parts of online marketing. It’s what makes sure that people who are searching for your products or services find you, and it’s what keeps them around when they do.

But it doesn’t have to be expensive or time-consuming! By defaulting to sensible settings, we can automate a lot of SEO meta tags for you. And rather than letting your designers pick from a menu of options, we can crop images in the back end, so that when you post an image to social media, the best part of the photo will be used and posted.

Webiste Design in Dayton, Ohio

FAQ

Common Technical SEO Questions

We believe that websites should be easy to use and that visitors should be able to find what they’re looking for quickly.

The site: command is the simplest way to quickly check if a given URL is in Google’s index.

The site: command allows you to check if any URLs are indexed by Google on a given domain. It returns a list of all the pages that Google has indexed that meet your search criteria, along with their ranks and other information.

To use the site: command, enter it into the search box on google.com or in Google Search Console (GSC). For example, if you want to see which pages from your website appear in Google’s index, type “site:www.examplewebsite.com”. If you want to see which pages from a specific folder in your website appear in the index, type “site:www.examplewebsite.com/folder”.

The robots.txt is for controlling and optimizing crawling while no-index tags are for keeping pages out of Google’s index.

First, let’s talk about what a robots.txt file is: it’s a text file that you place in your website’s root directory that tells search engine crawlers how to behave on your site. The robots.txt file is an effective way to tell the crawlers which parts of your site should be indexed and which shouldn’t. If a page or part of a page isn’t listed in the robots.txt file, then it will be crawled by search engines like Google or Bing.

What are the key factors involved in Technical SEO?

XML sitemap: It is a file which contains all the information about your website. This file is used to let Google know about the pages of your site and their importance.

Indexing and crawling: Indexing means that Google has started to crawl through your site and make it searchable, while crawling means that Google has started to fetch those results.

URL Structure: It refers to how you have structured your URLs on the web. It should be easy for users to find what they are searching for.

SSL (Secure Sockets Layers): SSL is a protocol that encrypts communications between browsers and websites, making them more secure.

Mobile-friendly interface: Mobile-friendly websites are optimized for mobile devices, thus making them easier to view from smartphones and tablets.

Site speed: Site speed refers to how fast or slow your website loads on a user’s device.

No duplicate content: Duplicate content refers to when multiple copies of the same content appear on different pages of your site—for example, if each product had its own page with exactly the same

If you are having trouble with indexing and crawling, there are a couple of plugins that can help.

The first thing you should do is get a coverage report for your website from Google Search Console. This will give you a detailed report on the pages that could not be indexed. Then run Screaming Frog, a well-known plugin that crawls your site and gives out the best results. If you want to do it yourself, run Ahrefs SEO Audit tool and get a detailed audit of your website with other SEO tools.