Technical SEO Services
What is Technical SEO?
Technical SEO is the process of optimizing a website so that it can be easily understood by search engines and visitors alike. The goal of technical SEO is to make sure that your site is optimized in such a way that both humans and search engines can easily understand what the site is about, how it works and where to find the information they’re looking for.
Technical SEO involves many different aspects of a website, including:
- Crawl Optimization
- Meta Titles & Descriptions
- URL Structure
- Sitemap Structure
- and More!
Dayton, Ohio & Cincinnati, Ohio Technical SEO Services
Creating More SEO Value With Technical SEO
You’re probably already familiar with the importance of optimizing your website’s content, but did you know that there are several other technical aspects of your site that can affect its search engine ranking?
Technical SEO includes several components, such as site speed, Accelerated Mobile Pages (AMP), robots exclusion standard (robots.txt) and XML sitemap status. These factors are critical to your website’s online performance. A 10-second page load speed can result in a 123 percent increase in bounce rate; a one-second delay in mobile page loading time can lead to a 20 percent drop in conversion rate, an 11 percent decline in page views and a 16 percent decrease in customer satisfaction.
Technical SEO Services for Dayton, Ohio & Cincinnati, Ohio Businesses
At Five Rivers Marketing, we are experts in SEO services. We will do everything in our power to make sure you are happy with the service and see a return on your investment!
We understand that businesses have unique needs and goals, so we work hard to ensure that every customer gets the best possible results. We have been helping Dayton and Cincinnati businesses achieve their marketing goals since 2004.
If you are looking for an SEO company that offers great customer service and results, then give us a call today!
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Technical SEO Package
What Goes Into Our Technical SEO Packages?
Technical SEO Benefits
Benefits of Technical SEO
Increase Brand Reach
SEO drives traffic at the top of the marketing funnel, but that's not all it does. SEO also plays a role in moving shoppers from awareness to interest, and then to action. If you want to increase brand reach and move more customers through your sales funnel, you need a comprehensive digital marketing strategy that includes SEO.
Rich Snippets in SERPs
Rich snippets are search engine optimization (SEO) elements that can help your website appear in search results and the Google Answer Box. They're designed to help users find information quickly and easily, so that they can make decisions about whether or not to visit a site without having to invest any more time looking for information.
Improved SEO Rankings
A technical SEO strategy is one that focuses on how the underlying code of your website works. This is often a much overlooked aspect of SEO and can make a huge difference in the visibility of your site on Google—especially if you're ranking well for keywords that are more difficult for competitors to rank for (like "best page to buy shoes" or "best place to buy an iPhone").
Reduce SEO Costs
SEO is one of the most important parts of online marketing. It's what makes sure that people who are searching for your products or services find you, and it's what keeps them around when they do. But it doesn't have to be expensive or time-consuming! By defaulting to sensible settings, we can automate a lot of SEO meta tags for you. And rather than letting your designers pick from a menu of options, we can crop images in the back end, so that when you post an image to social media, the best part of the photo will be used and posted.
Common Technical SEO Questions
We believe that websites should be easy to use and that visitors should be able to find what they’re looking for quickly.
The site: command is the simplest way to quickly check if a given URL is in Google’s index.
The site: command allows you to check if any URLs are indexed by Google on a given domain. It returns a list of all the pages that Google has indexed that meet your search criteria, along with their ranks and other information.
To use the site: command, enter it into the search box on google.com or in Google Search Console (GSC). For example, if you want to see which pages from your website appear in Google’s index, type “site:www.examplewebsite.com”. If you want to see which pages from a specific folder in your website appear in the index, type “site:www.examplewebsite.com/folder”.
The robots.txt is for controlling and optimizing crawling while no-index tags are for keeping pages out of Google’s index.
First, let’s talk about what a robots.txt file is: it’s a text file that you place in your website’s root directory that tells search engine crawlers how to behave on your site. The robots.txt file is an effective way to tell the crawlers which parts of your site should be indexed and which shouldn’t. If a page or part of a page isn’t listed in the robots.txt file, then it will be crawled by search engines like Google or Bing.
What are the key factors involved in Technical SEO?
XML sitemap: It is a file which contains all the information about your website. This file is used to let Google know about the pages of your site and their importance.
Indexing and crawling: Indexing means that Google has started to crawl through your site and make it searchable, while crawling means that Google has started to fetch those results.
URL Structure: It refers to how you have structured your URLs on the web. It should be easy for users to find what they are searching for.
SSL (Secure Sockets Layers): SSL is a protocol that encrypts communications between browsers and websites, making them more secure.
Mobile-friendly interface: Mobile-friendly websites are optimized for mobile devices, thus making them easier to view from smartphones and tablets.
Site speed: Site speed refers to how fast or slow your website loads on a user’s device.
No duplicate content: Duplicate content refers to when multiple copies of the same content appear on different pages of your site—for example, if each product had its own page with exactly the same
If you are having trouble with indexing and crawling, there are a couple of plugins that can help.
The first thing you should do is get a coverage report for your website from Google Search Console. This will give you a detailed report on the pages that could not be indexed. Then run Screaming Frog, a well-known plugin that crawls your site and gives out the best results. If you want to do it yourself, run Ahrefs SEO Audit tool and get a detailed audit of your website with other SEO tools.
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